Apple, the world famous, multinational technology company, particularly known for the iPhone smartphone, iPad tablet computer and Mac personal computer, to name but a few of their renowned products, enjoys a loyal following. Posting record profits of 233 billion dollars, for last year ending September 2015, has found itself upon a something of a recent stock market slide.
However this year, profits are down and it is their first fall in the last fifteen years, and although the outlook is far from bleak, it's a change from the recent optimism enjoyed by the company. Of course no company can enjoy year after year of continuous increasing profits without a glitch at some point. Last year there was the launch of the iPhone 6s which resulted in Apple banking a very nice £37.4 Billion, whereas this year sales have decreased and profits have slipped accordingly, the usual problem with technology, at some point everyone who wants one has got one. Also the new iPhone 7 doesn't appear to be generating the same interest. The Apple Watch seems to be another product suffering similar difficulties.
There is of course China, who have banned the 6s to introduce their own Smartphones, which seem to be readily available, having good technology, graphics and storage and new features.
Naturally, it's not all bad news, come what may, Apple still maintains it's place as the world market leader and to stay ahead of it's rivals, new technology is almost a certainty for the future.
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